Saturday, January 12, 2008

Violence on media effects audience? Vol. 1

Physical and psychical violence is, as many authors claim, only one of the negative media effect on public. Disputes of consequences of media effect are old as well as media itself. Spreading the violence through media mainly relies on showing war and disastrous images; images that put an emotional patch on the viewer. But, it can be many more.
There are many theories that can put a patch on this thesis about violence effect, but I will point out 4 of them: thesis of catarza, thesis of habitualition, theory of learning and excitation transfer theory. They perfectly define how and on what basis does violence, showed through media, effects public in general, especially youth.

Thesis of catarza- Intercessors of this thesis set out a presumption that impulse for aggression is native and that the recipient, in imagination he/she dynamically associates in violent deeds which he/she only observes, becomes less decisive to act aggressively. Though, this thesis is empirically disproved. The main intercessor of this thesis Seymor Feshback claims that stipulations which enable catarza, don't appear every day, in stead of aggression which appear more often.
Thesis of habitualition- According to this thesis, all day consummation of video violence get make viewer less sensible. With this, violence is consider as normal, all day behaviour and exemplary way to solve conflicts. Rather, the tolerance toward violence increases. This thesis is not completely affirmed. But, lots of researches show in some cases we are able to sight of imitation's effects. Especially at images of suicides. Researches show that Werther effect of imitation is very present.
Theory of learning- Intercessors claim that the person's attitude comes from continually reactions between factors from person and environment. Some authors claim that people, doing what others do, accept different patterns of attitudes in practice. This thesis assumes that a person can decide whether or not he/she will do that, depends on the consequences of he's/she's usage.
Excitation transfer- Thesis is founded on presumption that different medium content can provoke unspecific emotional alert to recipient. That states create "potential toward impulse", which intensives particular attitude. What kind of attitude will it provoke depends on the factors of the situation, not particularly of the quality of media content.

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